
New Purple Celebration — Prince Tribute in London
Overview
New Purple Celebration – The Music Of Prince at O2 Shepherds Bush Empire is a full-band tribute concert that recreates Prince’s showmanship with live vocals, guitars, keys and horns for an immersive, high-energy experience. The touring nine-piece delivers a nonstop, hit-packed set that spans Prince favourites and deep-cuts, performed without backing tracks to capture the authentic concert feel.
New Purple Celebration has toured the UK, Ireland, Europe and UAE since 2004 and is widely regarded as one of the UK’s leading Prince tribute acts, fronted by singer Jimi Love and backed by seasoned musicians. O2 Shepherds Bush Empire is a historic London music venue known for its intimate sightlines and lively atmosphere, making it a favoured spot for tribute shows and specialist concerts.
Highlights
Live Band: A nine-piece ensemble performs every part live — vocals, guitars, keys and horns — maintaining Prince’s organic concert sound.
Setlist Variety: Expect a marathon of hits like 'Purple Rain' and '1999' alongside deeper catalogue gems that surprise even longtime fans.
Frontman: Jimi Love leads the show with charismatic vocals and stage presence, anchoring the tribute’s authenticity.
Authenticity: The band’s no-backing-track policy and veteran musicianship are frequently highlighted in press and fan coverage.
Venue Vibe: O2 Shepherds Bush Empire offers intimate sightlines and a lively crowd atmosphere well suited to soulful, high-energy performances.
Long Shows: Performances often run over two hours, delivering a full celebration of Prince’s expansive catalogue.
Sentiment Analysis
Authentic live performance with no backing tracks, praised for musicianship
High-energy, party-like atmosphere that keeps audiences engaged
Wide setlist covering hits ('Purple Rain', '1999') and rarities for fans
Experienced nine-piece band and charismatic frontman Jimi Love
Some fans note limited venue seating comfort at busy shows
A few reviewers mention tickets can sell quickly for popular dates
Know Before You Go
O2 Shepherds Bush Empire enforces standard arena policies: expect bag searches at entry and restricted-size bag rules (small bags or clear bags recommended); photography for personal use is usually allowed but professional cameras may be prohibited—check the venue’s official policy before attending. The venue typically has an age restriction policy for late-night shows and may require under-14s to be accompanied by an adult; accessibility services and cloakroom info are available via the venue box office. All tickets are non-transferable according to the promoter’s terms, and late re-entry or admittance during quiet periods may be restricted.
Hot Tip
Arrive at least 30–45 minutes early to clear security and claim a good spot on the floor; merchandise lines form quickly after doors open, so buy early if you want tour tees or programmes.
Frequently Asked Questions
Location
Meeting Point
O2 Shepherds Bush Empire London GB

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