San Antonio Stock Show & Rodeo Fairgrounds
San Antonio Stock Show & Rodeo Fairgrounds 2026
Overview
The San Antonio Stock Show & Rodeo Fairgrounds & Carnival Package delivers an unforgettable February experience at one of Texas's most prestigious annual events. Established in 1949 and now held at the Frost Bank Center and Freeman Coliseum, this multi-week celebration attracts over 1.5 million visitors annually who come for world-class rodeo competition, thrilling carnival rides, and family-friendly entertainment across the expansive fairgrounds.
The fairgrounds experience showcases livestock shows, competitive events, shopping at the Shops at the Rodeo, a petting zoo, and live music performances at no additional cost. Voted PRCA Large Indoor Rodeo of the Year for 14 consecutive years, the San Antonio Stock Show & Rodeo is widely considered a top event for the city, rivaling even the famous Fiesta San Antonio in cultural significance. 
Highlights
PRCA Championship Rodeo: Witness professional-level bull riding, bronc riding, barrel racing, and mutton bustin' performances at a venue voted PRCA Large Indoor Rodeo of the Year for 14 consecutive years. Every event showcases world-class cowboys and livestock competitors.
Carnival & Rides: The carnival takes up its own dedicated parking area northeast of the Frost Bank Center, offering thrilling rides and attractions for the entire family at the fairgrounds.
Free Live Music: Enjoy performances from major recording artists and live entertainment throughout the fairgrounds at no additional cost beyond general admission.
Shops at the Rodeo: Browse hundreds of western wear, furniture, and specialty retailers across the fairgrounds. Shops operate Sunday-Thursday 10 a.m.–8 p.m. and Friday-Saturday 10 a.m.–9 p.m.
Youth Impact Mission: The San Antonio Stock Show & Rodeo has donated over $255 million to Texas youth through scholarships, grants, and educational programs, making every ticket purchase support a meaningful cause.
Premier South Texas Venue: The newly named Frost Bank Center is a state-of-the-art entertainment venue that underwent a $110+ million renovation in 2015 and is home to the NBA's San Antonio Spurs.
Sentiment Analysis
World-class rodeo events including bull riding, bronc riding, and barrel racing
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Family-friendly carnival and petting zoo attractions for all ages
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Live entertainment and shopping without additional admission fees
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Massive scale with over 1.5 million annual visitors and 6,000 dedicated volunteers
Parking fees range from $10 to $20 depending on lot selection
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Crowded fairgrounds during peak times with long entrance lines
Know Before You Go
The San Antonio Stock Show & Rodeo Fairgrounds is located at 723 Frost Bank Center Drive, San Antonio, TX 78219. Fairground gates open at 9 a.m. and close at 10 p.m. daily. The Frost Bank Center operates as a cashless venue, so plan accordingly. Parking is available through multiple options: the Gold Lot costs $20 (first-come, first-served basis), while the Blue Lot costs $10 with off-site parking on Gembler Road and includes shuttle service to the rodeo grounds. Private vendor parking is also available throughout the fairgrounds. The event meets animal welfare guidelines and is family-friendly with activities suitable for all ages.
Hot Tip
Arrive early in the morning when gates open at 9 a.m. to experience the fairgrounds with smaller crowds and shorter lines at carnival attractions, shops, and the petting zoo. This timing also allows you to explore the livestock barns and educational exhibits before afternoon crowds build up.
Frequently Asked Questions
Location
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