Rioja Wine Region: Full Day of Unique Tastings
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Overview
Full Day Tasting The Unknown Rioja Wine Region lets visitors explore the Rioja terroir and enjoy a day-long drinking journey through colorful vineyards. This tour emphasizes meeting the passionate, hardworking locals and visiting small wineries, from rustic ones with medieval cellars to newer, sophisticated ones.
Guests won't just meet waiters in a wine bar. They’ll encounter the growers and winemakers themselves, witnessing their passion firsthand. The tour includes visits to places like Rioja Wine Region Drive, Gomez Cruzado Winery in Haro, Marqués de Riscal Winery & Elciego Viewpoint, Ysios Winery, Underground Wine Cellars, and Laguardia Medieval Town. Visitors will get to see how the wine aging system has been revolutionized and have the chance to buy wines aged in clay, ceramic, or cement eggs.
This experience includes private transportation in an air-conditioned vehicle, lunch, a local expert tour guide, and wine tastings at three different wineries (four exclusive wines at the first and three wines at each of the other two). Tips and any extra items not specified are excluded. With excellent quality, this experience promises an unforgettable exploration of the Rioja wine region.




Highlights
Discover Hidden Gems: Visit small, family-run wineries and meet the passionate winemakers.
Taste Exclusive Rioja Wines: Enjoy multiple wine tastings, including 4 exclusive wines at one winery.
Expert Local Guide: Learn about the Rioja terroir from a knowledgeable local guide.
Comfortable Transportation: Travel in style with private, air-conditioned transportation.
Sentiment Analysis
Customers generally have an amazing experience, especially enjoying the intimate winery visits and expert guides. Some suggest allowing a bit more time at each stop.

Customers love the chance to see small family wineries.
Many appreciate the knowledge of the tour guides.
Customers enjoy how much wine they get to try.
They like that the tour feels personal and not too touristy.
Some customers felt rushed at certain wineries.
A few wanted more time to explore the towns visited.
The Journey
Rioja Wine Region Drive
Enjoy a scenic 90-minute drive from San Sebastian to the Rioja wine region, where the landscape gradually transforms into rolling vineyards. This journey sets the stage for a day of wine discovery, showcasing the transition from coastal beauty to the heart of Spanish viticulture.
Gomez Cruzado Winery, Haro
Discover Gomez Cruzado in Haro, a winery where tradition meets innovation. Enjoy a tasting of five select wines and local olive oil, representing both classic Rioja styles and new trends. Explore Haro, one of the first cities in Spain to have electricity due to its vital wine production, and admire the architecture of its historic wineries.
Rioja Winery Tasting Experience
Indulge in a guided tasting of three exceptional Rioja wines: Crianza, Reserva, and Gran Reserva, with white wine options available for those who prefer it. Complement your tasting with local Riojan appetizers, perfectly paired to enhance the flavors of the wines. Experience the rich terroir of Rioja through its most celebrated wines.
Marqués de Riscal Winery & Elciego Viewpoint
Visit the iconic Marqués de Riscal winery, a pioneering estate dating back to 1858, and admire the avant-garde architecture designed by Frank O. Gehry, seamlessly blending into the Rioja landscape. Enjoy panoramic views from a secret viewpoint among the vineyards, and discover why Marqués de Riscal was among the first in Rioja to age wines in oak barrels. Learn about the innovative spirit that has defined this historic winery.
Ysios Winery
Stop in front of the unique Ysios boutique winery to marvel at its modern architecture, designed by Santiago Calatrava. The dramatic setting of the Sierra de Cantabria mountains serves as a stunning backdrop, creating a visually striking contrast between nature and contemporary design.
Underground Wine Cellars, Laguardia
Embark on a short discovery visit to a unique bodega in the medieval village of Laguardia, and enjoy a tasting of three wines in an underground wine cave. Experience the traditional methods of aging wines in the cellars beneath the village, a practice that connects the past with the present in this historic wine region.
Laguardia Medieval Town
Enjoy lunch at a local restaurant in Laguardia, the capital of the Rioja Alavesa Wine Region. This beautifully preserved medieval town, founded in the 10th century, sits atop a hill and offers stunning views. Explore its pedestrian streets, visit the fortified churches of San Juan Bautista and Santa María de los Reyes, and uncover the secrets hidden beneath the town, including a network of over 300 tunnels used for centuries.
Know Before You Go
This full-day tour includes private transportation in an air-conditioned vehicle, lunch, a local expert tour guide, and wine tastings at three wineries (four exclusive wines at the first and three wines at each of the other two). Any extra items not specified and tips are not included. Pickup and drop-off locations are prearranged.
Hot Tip
Many past customers have loved buying bottles of their favorite wines at the wineries visited. If you find a wine you love, consider purchasing a bottle to take home and enjoy later! Bring a jacket or sweater as underground cellars can be cool.