img0 img1img2img3img4
Left Arrow
Right Arrow
img1
img2
img3
img4
Rating Star

Viator Rating : 5 (8 reviews)

Location Icon London

London Fashion Tour: Private, Custom & Unique Style!

Clock

360

Overview

Experience Intelligence

Highlights

Sentiment Analysis

FAQs

Location

Overview

Quotes Logo The Ultimate London Fashion Experience - Private Custom Tour is perfect for folks who love to shop or want to learn about British fashion. This tour takes people away from the usual tourist spots to see unique shops and hear cool stories about London's fashion scene.

Get ready to see the best places to shop and eat in Central London. The tour will explore the oldest department store in the UK and check out new, cutting-edge stores. Visitors can admire the beautiful old buildings and British designer shops in Mayfair. They’ll also see the latest fashion trends in Soho, including the famous Carnaby Street. Plus, they'll discover some of the oldest and most special shops in the world, as well as the pretty shops and cafes in Chelsea. A stop at the Victoria and Albert Museum is a must to see its amazing fashion collection. Finally, enjoy a tasty Cream Tea, High Tea, or lunch at a trendy spot. Don't forget to snap some great photos in Covent Garden, a fun place with pop-up shops and beauty stores.

This tour includes a plan made just for each person, extra ideas for their trip, and a private guide. It doesn't include snacks or travel tickets. It’s a great way to see London's fashion and lifestyle! Quotes Logo

Highlights

Highlight Icon

See London's Best Shopping Spots: Explore the coolest shopping and food areas in Central London on this tour.

Highlight Icon

Discover Unique Fashion History: Learn about the UK's oldest department store and see cutting-edge concept shops.

Highlight Icon

Visit Famous Fashion Streets: Check out the latest trends in Soho and the iconic Carnaby Street.

Highlight Icon

Enjoy Delicious Treats: Have a Cream Tea, High Tea, or lunch at a trendy London spot.

Sentiment Analysis

  • Positive Highlight Icon Customers love the personalized experience and how the tour is tailored to their interests.

  • Positive Highlight Icon Many reviewers enjoyed discovering hidden gems and unique boutiques.

  • Positive Highlight Icon The guide's knowledge of fashion history and current trends is highly appreciated.

  • Positive Highlight Icon Visitors found the tour to be a fun and engaging way to explore London's fashion scene.

  • Negative Highlight Icon Some reviewers felt the tour could be longer to explore more areas.

  • Negative Highlight Icon A few customers wished for more flexibility in the itinerary.

The Journey

1

Victoria and Albert Museum

Delve into the world's leading museum of art and design, the Victoria and Albert Museum (V&A). Home to a vast collection spanning centuries and cultures, the V&A offers an unparalleled exploration of fashion, textiles, furniture, and decorative arts. Marvel at iconic garments, intricate jewelry, and groundbreaking designs, while uncovering fascinating stories behind each object. A visit to the V&A is a journey through the evolution of style and a celebration of human creativity.

2

King's Road

Stroll down King's Road, a legendary thoroughfare synonymous with London's fashion scene. Once a haunt for supermodels and British legends, this iconic street boasts a vibrant history, from its bohemian roots in the Swinging Sixties to its current status as a hub for trendy boutiques and stylish cafes. Discover hidden architectural gems, browse unique window displays, and soak in the atmosphere of this ever-evolving cultural landmark. King's Road offers a captivating glimpse into London's fashionable past and present.

3

Hidden Courtyard near most beautiful street in London

Escape the bustling city streets and discover a hidden courtyard, a secret oasis tucked away near one of London's most beautiful streets. Indulge in a delightful afternoon tea at an Insta-worthy café, savoring delectable treats in a charming setting. Explore the courtyard's unique collection of cool shops and restaurants, each offering a curated selection of stylish goods and culinary delights. This hidden gem provides a serene respite and a taste of London's hidden charm.

4

St. James's

Step into the refined world of St. James's, a district steeped in history and renowned for its bespoke tailoring, luxury goods, and exclusive atmosphere. Explore quaint streets lined with one-of-a-kind shops, including the inspiration for Alice in Wonderland's Mad Hatter. Visit Fortnum and Mason, a quintessentially British department store, to discover exquisite gifts and gourmet treats. Immerse yourself in cutting-edge fashion at concept stores showcasing the latest collaborations and emerging designers. St. James's offers a glimpse into London's sophisticated and timeless elegance.

5

Mayfair & Regent Street

Discover the hidden gems of Mayfair, the birthplace of Queen Elizabeth II, while admiring the stunning Victorian architecture and John Nash's beautifully curved Regent Street. Explore exclusive boutiques, art galleries, and historic landmarks in this opulent neighborhood. Regent Street, known for its grand facades and flagship stores, offers a world-class shopping experience. Mayfair's blend of royal history, architectural splendor, and high-end retail makes it a must-see destination for discerning travelers.

6

Concept Store & Red-Carpet Fashion

Visit the store that inspired the film Kingsman and discover a unique concept store showcasing the best of British design and craftsmanship. Uncover the British brands favored by red-carpet celebrities and Royalty like Kate Middleton and Meghan Markle. From bespoke tailoring to avant-garde fashion, these stores offer a curated selection of stylish pieces that reflect London's influence on global style. Experience the allure of high fashion and discover the secrets behind celebrity-approved looks.

7

Carnaby Street & Liberty

Explore the historic fashion streets of Carnaby Street, the heart of 1960s cool, and the fabulous Liberty, a local's favourite department store. Discover cult multibrand stores and hear tales of legendary Brits that have transformed the world of music and design. Immerse yourself in the vibrant energy of Carnaby Street's colorful boutiques and street art, and lose yourself in Liberty's unique selection of fashion, homewares, and beauty products. These iconic destinations offer a glimpse into London's rebellious spirit and enduring creativity.

8

Covent Garden

Wander around the hidden alleyways of Covent Garden's retail wonderland and its artisan's market, taking cool photos and learning how the first public square in the city has turned into a vibrant shopping and dining destination. Discover unique boutiques, street performers, and historic buildings in this bustling district. From handmade crafts to gourmet treats, Covent Garden offers a diverse range of experiences for visitors of all ages. Explore the area's hidden corners and soak in the lively atmosphere of this iconic London destination.

Know Before You Go

This special fashion tour includes a personal plan made just for each person, plus extra ideas for the rest of their stay. A private guide will be with you the whole time. The tour does not include snacks, or travel tickets. The tour includes visits to Victoria and Albert Museum, King's Road, Hidden Courtyard near most beautiful street in London, St. James's, Mayfair & Regent Street, Concept Store & Red-Carpet Fashion, Carnaby Street & Liberty, Covent Garden.

Hot Tip

Wear comfy shoes because you'll be doing lots of walking! Also, bring a camera to capture all the stylish spots and outfits you see.

Review Summary

Reviews generally praise The Ultimate London Fashion Experience for its knowledgeable and friendly guides, the unique selection of shops and districts explored, and personalized attention due to its private format. The inclusion of iconic locations such as Carnaby Street, Mayfair, and the V&A fashion collection receive frequent positive mentions. Minor negatives noted include the tour's physically demanding nature due to walking and occasional challenges with meeting point clarity, but these are outweighed by highly satisfied travelers who appreciate the insider stories and delicious food stops.

This page is synthesized and developed by Dyvarcity Team

From £672 Price

Book Now

As a Viator affiliate partner, we may earn a commission on purchases made through our platform.

Book Now

As a Viator affiliate partner, we may earn a commission on purchases made through our platform.

More like this

Groovy Beatles London Taxi Tour: Relive Fab Four Mania!

Location Icon London

£520

Groovy Beatles London Taxi Tour: Relive Fab Four Mania!

Bus Tours Half-day Tours Car Tours

Rating Star 5.0 (26 reviews)

Duration In Minutes Duration: 240 minutes

Beatles Fab 4 London Taxi Tour: Relive the magic of the Beatles with a 4-hour taxi tour of London. See iconic spots like Abbey Road and where John and Yoko met. Enjoy a musical journey through the '60s, visiting significant locations in the Beatles' history, all with hotel pickup and drop-off.

Details

Book Now

Rock 'n' Roll Ride: Beatles & London Music History Electric Taxi Tour

Location Icon London

£400

Rock 'n' Roll Ride: Beatles & London Music History Electric Taxi Tour

Bus Tours Private and Luxury Fashion Tours

Rating Star 5.0 (22 reviews)

Duration In Minutes Duration: 210 minutes

Experience London's rock history on a private electric taxi tour! Visit iconic Beatles and rock 'n' roll landmarks with an expert driver-guide. Enjoy personalized stops at Abbey Road, Soho, and Carnaby Street. Perks include tour photos, bottled water, Wi-Fi, and flexible drop-off options. A fun and insightful musical journey!

Details

Book Now

London Shopping Tour: Personal Stylist & Bespoke Fashion

Location Icon London

£1040

London Shopping Tour: Personal Stylist & Bespoke Fashion

Half-day Tours Walking Tours Fashion Shows

Rating Star 5.0 (4 reviews)

Duration In Minutes Duration: 360 minutes

Personalised Shopping Tour in London with Expert Fashion Stylist is a special treat for anyone who loves fashion. This tour is all about creating a shopping experience that's just right for each person. You'll get to explore London's luxury stores with a stylist who knows all the best places.

Before the tour, the stylist will talk to you about what you like and what you're looking for. Then, they'll plan a day of shopping that's perfect for you. You might visit famous fashion houses or discover small, hidden boutiques. Some stores might even close just for you, so you can shop in peace and quiet. This experience includes pick up and drop off.

What's Included: A shopping plan made just for you, advice from a fashion expert, bottled water, and transportation to and from the shops. What's Not Included: Tips for the stylist, coffee or tea, alcoholic drinks, and lunch.

Details

Book Now

Classic London Black Cab Tour: See Top Sites in 4 Hours

Location Icon London

£399

Classic London Black Cab Tour: See Top Sites in 4 Hours

Viator Experience Award 2025 Bus Tours City Tours

Rating Star 5.0 (2731 reviews)

Duration In Minutes Duration: 240 minutes

The Premier Classic London: Private 4-Hour Tour in a Black Cab is the perfect way to see London's best sights quickly. A friendly driver shows the most popular spots, like Buckingham Palace, Westminster Abbey, and the Tower of London. Forget big bus tours and see the city up close. This private cab tour lets people discover hidden secrets and great coffee spots that big buses miss.

Expect to stop for pictures and short walks at famous places. Customers can tell the driver what they want to see. This tour makes it easy to experience London. It includes a ride in a black cab (TXE, TX4, or Mercedes Vito) and a driver who knows London well. Customers get picked up and dropped off in Central London. But tickets to attractions and tips are not included.

No tickets are needed for this tour. The cab will drive by the sites, and you can stop for photos. It is a great way to see a lot of London in a short time. This tour has won awards like the Viator Experience Award, showing it is a great choice.

Details

Book Now

Private London Black Cab Tour: See Top Sights!

Location Icon London

£318

Private London Black Cab Tour: See Top Sights!

City Tours Half-day Tours New Product

Rating Star 5.0 (890 reviews)

Duration In Minutes Duration: 240 minutes

The London Sightseeing Private Black Cab Tour offers a special way to see London.
This tour is great for anyone who wants a fun and easy way to check out the city. A friendly driver who knows London well will take people around in a famous black cab. They'll pick people up and drop them off right at their hotel in Central London. This tour is perfect for one person, couples, families, or small groups. The tour is designed to show all the famous places, like Buckingham Palace, where the King lives, and Big Ben, the big clock tower. People will also see Westminster Abbey, a very old and important church, and Tower Bridge, a famous bridge that opens up. The cab will also go by St. Paul’s Cathedral, a beautiful church with a big dome, Leicester Square and Piccadilly Circus, which are always busy and full of lights. People can take pictures at all these places.
The driver will tell stories about the places they see and point out some hidden spots that most people don't know about. People can even tell the driver if there's something special they really want to see. This tour is a relaxed way to see London, without having to walk a lot or ride on crowded buses. Private transportation and a private tour guide are included, and the tour includes hotel pick up and drop off in central London. However, food and drink, attraction tickets, and gratuities are not included. Also, Heathrow airport hotel pick up and drop off is not included.

Details

Book Now

Rock 'n' Roll Relived: London's Music Legends Private Taxi Tour!

Location Icon London

£199

Rock 'n' Roll Relived: London's Music Legends Private Taxi Tour!

Private Sightseeing Tours Art Tours Low Last Minute Supplier Cancellation Rate

Rating Star 5.0 (634 reviews)

Rock Cab Tours presents Music Legends Private Taxi Tour of London offers a unique musical journey through London's iconic landmarks. With Stephen Channell, a music industry veteran, visit famous locations of The Beatles, Rolling Stones, and more. Enjoy personalized hotel pickup, drop-off and delve into rock history, creating unforgettable memories.

Details

Book Now

Nearby Events

Michael Starring Ben Live at Watford Colosseum

Location Icon Watford Colosseum

Nov 20

7:30 PM

Michael Starring Ben Live at Watford Colosseum

Music

Michael Starring Ben brings a high-energy Michael Jackson tribute to Watford Colosseum, led by Ben Bowman, whose performance is promoted as the UK’s ultimate Michael Jackson tribute act. The show features a live band, iconic choreography, and the biggest hits associated with Michael Jackson and The Jackson 5, making it a strong draw for fans of classic pop spectacle.

Michael Starring Ben has been touring widely across the UK in 2026, with new dates added to meet demand, which underlines the show’s continued popularity. Watford Colosseum is one of Watford’s best-known live entertainment venues, giving the performance a large-stage setting suited to its theatrical production style.

Details

Book Now

The Comedy Store Live at Gorleston Pavilion Norfolk

Location Icon Gorleston Pavilion

Oct 02

8:00 PM

The Comedy Store Live at Gorleston Pavilion Norfolk

Comedy Arts & Theatre

The Comedy Store brings world-class stand-up comedy to Gorleston Pavilion in Norfolk, featuring performers who have shaped modern British comedy. This legendary comedy brand has launched the careers of Eddie Izzard, John Bishop, Jimmy Carr, Rhod Gilbert, and Sarah Millican, all of whom cut their comedy teeth with The Comedy Store before achieving international stardom. Attendees can expect an evening of sharp wit, hilarious storytelling, and the kind of raw energy that defines live stand-up performance.

The Comedy Store is renowned for discovering and nurturing comedy talent, consistently delivering the best in stand-up entertainment to audiences across the UK. Gorleston Pavilion, an Edwardian seaside theatre situated on Norfolk's East Coast, provides an intimate setting with cabaret-style seating arranged around candlelit tables. This historic venue offers a unique blend of theatre, performance, and coastal charm, making it an ideal location for an unforgettable comedy experience.

Details

Book Now

Marti Pellow Bournemouth Tickets | Live Nation

Location Icon Bournemouth GB

Aug 28

6:00 PM

Marti Pellow Bournemouth Tickets | Live Nation

Marti Pellow: Love Is All Around 30th Anniversary Tour at Bournemouth brings one of the most recognisable voices of the 1990s back to the stage for a night built around crowd-pleasing hits and warm nostalgia. The tour celebrates three decades since the song that helped define a generation, with Marti Pellow continuing to draw fans through his solo shows and enduring connection to Wet Wet Wet's classic catalog.
Bournemouth adds a seaside backdrop to the occasion, a town known for its long sandy beaches, lively entertainment scene, and established place as one of southern England’s best-known coastal destinations. The venue name is listed as null, so ticket holders should check the booking details carefully for the exact location and entry instructions before travelling.

Details

Book Now

Big Ascot Food & Wine Saturday Raceday | Sept 6

Location Icon Ascot Racecourse

Dec 31

5:00 PM

Big Ascot Food & Wine Saturday Raceday | Sept 6

Equestrian Horse Racing Sports

The Big Ascot Food & Wine Saturday Raceday on September 6th combines world-class flat racing with an exceptional culinary experience at the prestigious Ascot Racecourse. This marquee event features seven thrilling racing contests, including the Heritage Handicap—a valuable mile-and-a-half race showcasing the Classic generation of three-year-olds competing for substantial prize money. The day promises exhilarating action from start to finish, with competitive handicaps that deliver memorable moments and uncover racing talent.

Beyond the track, attendees enjoy an immersive gastronomic journey featuring food stalls, live cooking demonstrations by Michelin-starred chefs, BBQ displays, and premium wine selections. Ascot Racecourse, one of the UK's most iconic venues, has hosted royal racing traditions for centuries and continues to deliver world-renowned equestrian excellence alongside sophisticated entertainment and hospitality.

Details

Book Now

Book The World of Hans Zimmer Tickets Birmingham

Location Icon Utilita Arena Birmingham

Oct 10

6:30 PM

Book The World of Hans Zimmer Tickets Birmingham

Music Film

The World of Hans Zimmer - A New Dimension at Utilita Arena Birmingham offers an unparalleled live music experience celebrating the legendary composer’s iconic film scores. This cinematic concert tour features mesmerizing orchestral suites, visually stunning projections, and powerful soundscapes curated by Hans Zimmer himself, bringing his award-winning compositions to life in Europe’s largest arenas.
The show includes performances by world-class musicians such as Grammy® nominee Matt Dunkley and the Odessa Orchestra & Friends, alongside the Nairobi Chamber Chorus. Utilita Arena Birmingham, known for hosting major concerts and events, provides a modern venue equipped for immersive audio-visual productions, making it the perfect setting for this extraordinary musical journey.

Details

Book Now

Tokio Hotel Arena Tour 2026: London Live Tickets

Location Icon OVO Arena, Wembley

Oct 28

6:00 PM

Tokio Hotel Arena Tour 2026: London Live Tickets

Rock Alternative Rock Music

Tokio Hotel returns with the highly anticipated Arena Tour 2026, performing at OVO Arena Wembley in London. This event promises a spectacular live rock experience featuring hits from their upcoming eighth studio album alongside fan favorites. Known for their dynamic stage presence, Tokio Hotel is set to deliver their largest production yet, marking a new era in their two-decade career.
Formed in Germany, Tokio Hotel has influenced rock and alternative sounds globally, with iconic tracks like 'Monsoon' and 'Automatic'. OVO Arena Wembley, recognized for hosting top-tier concerts, offers an intimate yet energetic venue to experience the band's electrifying performance and cutting-edge visual spectacle.

Details

Book Now

The Bucket List Playbook: Top Things to do in Bath

Ready for adventure? Dyvarcity is your ultimate guide to the top 100 things to do in Bath From must-see attractions like Short Term Availability, Music, Historical Tours & Rock in Bath. We've handpicked events & experiences with passion: whether you love activities that move your body, vibrant music, sports, food, or cultural explorations.

View Bath Activities