Cadbury World Birmingham

Explore Cadbury World Birmingham, a self-guided exhibition tour that unveils the history and magic behind one of the UK's most beloved chocolate brands. Dive into the origins of cocoa beans, witness the chocolate-making process, and experience interactive zones suitable for all ages. Located in the vibrant city of Birmingham, known for its rich industrial heritage and canal-side architecture, Cadbury World offers a delightful escape into a world of confectionery. The venue itself provides a fully immersive experience, bringing the iconic Cadbury story to life. User reviews frequently highlight the enjoyable and educational aspects of the tour, making it a worthwhile visit for families and chocolate enthusiasts alike. The experience includes multiple zones, such as the 4D Chocolate Adventure cinema experience and the Cadbury shop. This tour offers insights into the brand's history, production methods, and cultural impact.

Explore Cadbury World Birmingham, a self-guided exhibition tour that unveils the history and magic behind one of the UK's most beloved chocolate brands. Dive into the origins of cocoa beans, witness the chocolate-making process, and experience interactive zones suitable for all ages. Located in the vibrant city of Birmingham, known for its rich industrial heritage and canal-side architecture, Cadbury World offers a delightful escape into a world of confectionery. The venue itself provides a fully immersive experience, bringing the iconic Cadbury story to life. User reviews frequently highlight the enjoyable and educational aspects of the tour, making it a worthwhile visit for families and chocolate enthusiasts alike. The experience includes multiple zones, such as the 4D Chocolate Adventure cinema experience and the Cadbury shop. This tour offers insights into the brand's history, production methods, and cultural impact.

Cadbury World Birmingham

Embark on a delectable journey at Cadbury World Birmingham, a self-guided exhibition tour that unveils the history and magic behind one of the UK's most beloved chocolate brands. Located in the vibrant city of Birmingham, known for its rich industrial heritage and thriving cultural scene, Cadbury World offers an immersive experience for all ages. Explore 14 zones, including the 4D Chocolate Adventure cinema experience and the Cadbury Dairy Milk zone, where you can learn about the iconic chocolate's creation. Discover the origins of cocoa beans in the Aztec Jungle and witness chocolate-making demonstrations. Cadbury World is built on the site of the original Cadbury factory, a testament to the brand's enduring legacy. User reviews highlight the engaging exhibits and interactive elements. A day at Cadbury World promises a delightful and educational experience.

Embark on a delectable journey at Cadbury World Birmingham, a self-guided exhibition tour that unveils the history and magic behind one of the UK's most beloved chocolate brands. Located in the vibrant city of Birmingham, known for its rich industrial heritage and thriving cultural scene, Cadbury World offers an immersive experience for all ages. Explore 14 zones, including the 4D Chocolate Adventure cinema experience and the Cadbury Dairy Milk zone, where you can learn about the iconic chocolate's creation. Discover the origins of cocoa beans in the Aztec Jungle and witness chocolate-making demonstrations. Cadbury World is built on the site of the original Cadbury factory, a testament to the brand's enduring legacy. User reviews highlight the engaging exhibits and interactive elements. A day at Cadbury World promises a delightful and educational experience.

Alton Towers

Experience an unforgettable day at Alton Towers Resort, a premier amusement park set in the historic Staffordshire countryside. Known for its innovative and thrilling roller coasters, Alton Towers boasts rides like Nemesis, a world-renowned inverted coaster, and The Smiler, featuring a record-breaking 14 inversions. The park also offers family-friendly attractions such as CBeebies Land, perfect for younger visitors. Alton Towers is situated near the charming town of Alton, known for its picturesque landscapes and rich history. With its combination of adrenaline-pumping rides and enchanting themed areas, Alton Towers continues to be a top destination for thrill-seekers and families alike. User reviews often highlight the park's diverse range of attractions and the beautiful gardens, while some note potential for improvement in queue management.

Experience an unforgettable day at Alton Towers Resort, a premier amusement park set in the historic Staffordshire countryside. Known for its innovative and thrilling roller coasters, Alton Towers boasts rides like Nemesis, a world-renowned inverted coaster, and The Smiler, featuring a record-breaking 14 inversions. The park also offers family-friendly attractions such as CBeebies Land, perfect for younger visitors. Alton Towers is situated near the charming town of Alton, known for its picturesque landscapes and rich history. With its combination of adrenaline-pumping rides and enchanting themed areas, Alton Towers continues to be a top destination for thrill-seekers and families alike. User reviews often highlight the park's diverse range of attractions and the beautiful gardens, while some note potential for improvement in queue management.

Scarborough Open Air Theatre

Pendulum brings their explosive live show to Scarborough Open Air Theatre! Known for seamlessly blending electronic music with rock and drum and bass, Pendulum has captivated audiences worldwide. Expect to hear iconic tracks like 'Watercolour,' 'Propane Nightmares,' and 'Witchcraft.' This promises a high-energy performance in Scarborough. The Scarborough Open Air Theatre, with a capacity of around 8,000, offers a unique open-air experience. Scarborough itself is a historic seaside town on the North Sea coast of England, known for its beautiful beaches and rich heritage. Past performers at this venue rave about the incredible atmosphere created by the setting, combining music with the charm of the Yorkshire coast. This June, prepare for an unforgettable night of music and spectacle!

Pendulum brings their explosive live show to Scarborough Open Air Theatre! Known for seamlessly blending electronic music with rock and drum and bass, Pendulum has captivated audiences worldwide. Expect to hear iconic tracks like 'Watercolour,' 'Propane Nightmares,' and 'Witchcraft.' This promises a high-energy performance in Scarborough. The Scarborough Open Air Theatre, with a capacity of around 8,000, offers a unique open-air experience. Scarborough itself is a historic seaside town on the North Sea coast of England, known for its beautiful beaches and rich heritage. Past performers at this venue rave about the incredible atmosphere created by the setting, combining music with the charm of the Yorkshire coast. This June, prepare for an unforgettable night of music and spectacle!

Blackpool Tower

Experience The Blackpool Tower Eye, an iconic landmark offering unparalleled views of Blackpool and the surrounding Lancashire coastline. Ascend 380 feet to the top of this historic structure, opened in 1894 and inspired by the Eiffel Tower, boasting a capacity of 1,100. From the top, spot famous Blackpool landmarks, and on a clear day, views extend to the Lake District and North Wales. Blackpool itself is renowned for its vibrant promenade, Pleasure Beach, and illuminations, drawing millions of visitors annually. User reviews consistently praise the breathtaking panoramic vistas and the exhilarating feeling of standing atop this enduring symbol of Blackpool.

Experience The Blackpool Tower Eye, an iconic landmark offering unparalleled views of Blackpool and the surrounding Lancashire coastline. Ascend 380 feet to the top of this historic structure, opened in 1894 and inspired by the Eiffel Tower, boasting a capacity of 1,100. From the top, spot famous Blackpool landmarks, and on a clear day, views extend to the Lake District and North Wales. Blackpool itself is renowned for its vibrant promenade, Pleasure Beach, and illuminations, drawing millions of visitors annually. User reviews consistently praise the breathtaking panoramic vistas and the exhilarating feeling of standing atop this enduring symbol of Blackpool.

Scarborough Open Air Theatre

Pendulum is set to ignite the Scarborough Open Air Theatre, bringing their high-energy drum and bass sound to the Yorkshire coast. Known for their fusion of electronic music with rock elements, Pendulum has captivated audiences globally with hits like 'Propane Nightmares' and 'Watercolour.' The band, originally from Australia, has released several successful albums, including 'Hold Your Colour' and 'Immersion,' solidifying their place in the electronic music scene. Scarborough Open Air Theatre, with a capacity of around 8,000, provides a unique open-air setting for concerts. The venue has hosted numerous world-class acts and is a prominent feature of Scarborough, a town known for its rich history and seaside charm. Fans can anticipate a night of intense beats and visual spectacle as Pendulum delivers their signature live performance. User reviews often highlight the band's captivating stage presence and the overall immersive experience of their shows.

Pendulum is set to ignite the Scarborough Open Air Theatre, bringing their high-energy drum and bass sound to the Yorkshire coast. Known for their fusion of electronic music with rock elements, Pendulum has captivated audiences globally with hits like 'Propane Nightmares' and 'Watercolour.' The band, originally from Australia, has released several successful albums, including 'Hold Your Colour' and 'Immersion,' solidifying their place in the electronic music scene. Scarborough Open Air Theatre, with a capacity of around 8,000, provides a unique open-air setting for concerts. The venue has hosted numerous world-class acts and is a prominent feature of Scarborough, a town known for its rich history and seaside charm. Fans can anticipate a night of intense beats and visual spectacle as Pendulum delivers their signature live performance. User reviews often highlight the band's captivating stage presence and the overall immersive experience of their shows.

The Green Room

Dogsflesh hits Stockton-on-Tees as part of their 'March of the Damned' tour, promising an intense performance. The Green Room, a well-known spot in Stockton, will host this event. Stockton, a town with industrial roots and a vibrant cultural scene, provides an interesting backdrop for this gig. Expect a night of raw energy and powerful music.

Dogsflesh hits Stockton-on-Tees as part of their 'March of the Damned' tour, promising an intense performance. The Green Room, a well-known spot in Stockton, will host this event. Stockton, a town with industrial roots and a vibrant cultural scene, provides an interesting backdrop for this gig. Expect a night of raw energy and powerful music.

The Tin At The Coal Vaults

Hot Music Live Presents: Monastery, Gutter Puppy, and Permanent Daylight, an eclectic mix of sounds at The Tin At The Coal Vaults. The Tin, located in Coventry, offers an intimate setting for live music. Coventry, a city steeped in history and known for its resilience, provides a vibrant backdrop for emerging artists. Monastery, known for their distinctive sound and growing fan base, will showcase tracks from their discography. Gutter Puppy, with their energetic performances, are sure to ignite the stage. Permanent Daylight, adds another layer to the diverse lineup. Expect a night of unforgettable music this June.

Hot Music Live Presents: Monastery, Gutter Puppy, and Permanent Daylight, an eclectic mix of sounds at The Tin At The Coal Vaults. The Tin, located in Coventry, offers an intimate setting for live music. Coventry, a city steeped in history and known for its resilience, provides a vibrant backdrop for emerging artists. Monastery, known for their distinctive sound and growing fan base, will showcase tracks from their discography. Gutter Puppy, with their energetic performances, are sure to ignite the stage. Permanent Daylight, adds another layer to the diverse lineup. Expect a night of unforgettable music this June.

Scarborough Open Air Theatre

Basement Jaxx, the dynamic British electronic music duo consisting of Felix Buxton and Simon Ratcliffe, are set to ignite Scarborough Open Air Theatre with their infectious energy. Known for their eclectic mix of house, big beat, and electronica, Basement Jaxx have consistently delivered chart-topping hits like 'Red Alert', 'Good Luck', and 'Where's Your Head At'. Their critically acclaimed albums, including 'Remedy' and 'Rooty', have solidified their status as pioneers in the dance music scene. Scarborough Open Air Theatre, with a capacity of around 8,000, is the largest open-air theatre in Europe, hosting a diverse range of acts. Situated in the vibrant seaside town of Scarborough, known for its stunning coastline and historic charm, the venue promises an unforgettable night under the stars. Previous performances at the theatre have garnered rave reviews, with attendees praising the exceptional sound quality and electric atmosphere.

Basement Jaxx, the dynamic British electronic music duo consisting of Felix Buxton and Simon Ratcliffe, are set to ignite Scarborough Open Air Theatre with their infectious energy. Known for their eclectic mix of house, big beat, and electronica, Basement Jaxx have consistently delivered chart-topping hits like 'Red Alert', 'Good Luck', and 'Where's Your Head At'. Their critically acclaimed albums, including 'Remedy' and 'Rooty', have solidified their status as pioneers in the dance music scene. Scarborough Open Air Theatre, with a capacity of around 8,000, is the largest open-air theatre in Europe, hosting a diverse range of acts. Situated in the vibrant seaside town of Scarborough, known for its stunning coastline and historic charm, the venue promises an unforgettable night under the stars. Previous performances at the theatre have garnered rave reviews, with attendees praising the exceptional sound quality and electric atmosphere.

Liverpool Pier Head

On the Waterfront presents Cream Classical Ibiza, a sensational event at Liverpool's iconic Pier Head. Cream, originating from Liverpool, revolutionized the dance music scene in the 1990s and continues to influence electronic music. The event showcases a fusion of classical arrangements with Ibiza's electronic beats. Liverpool's Pier Head, a UNESCO World Heritage site, offers a stunning waterfront backdrop for the event. The city, known for its musical heritage as the birthplace of The Beatles, provides an ideal setting for this blend of classical and electronic music. Anticipate a unique experience blending iconic music with Liverpool's vibrant atmosphere this June.

On the Waterfront presents Cream Classical Ibiza, a sensational event at Liverpool's iconic Pier Head. Cream, originating from Liverpool, revolutionized the dance music scene in the 1990s and continues to influence electronic music. The event showcases a fusion of classical arrangements with Ibiza's electronic beats. Liverpool's Pier Head, a UNESCO World Heritage site, offers a stunning waterfront backdrop for the event. The city, known for its musical heritage as the birthplace of The Beatles, provides an ideal setting for this blend of classical and electronic music. Anticipate a unique experience blending iconic music with Liverpool's vibrant atmosphere this June.

Blackpool Tower

The Blackpool Tower Eye offers stunning panoramic views from the top of the iconic Blackpool Tower. This landmark, situated in the vibrant city of Blackpool, Lancashire, has been a symbol of British seaside culture since its opening in 1894. The tower, inspired by the Eiffel Tower, provides visitors with an unparalleled perspective of the Irish Sea, the Fylde Coast, and the surrounding area. The experience includes a 4D cinema show that immerses guests in the history and charm of Blackpool, making it a memorable visit for all ages. User reviews consistently praise the breathtaking views and the overall experience.

The Blackpool Tower Eye offers stunning panoramic views from the top of the iconic Blackpool Tower. This landmark, situated in the vibrant city of Blackpool, Lancashire, has been a symbol of British seaside culture since its opening in 1894. The tower, inspired by the Eiffel Tower, provides visitors with an unparalleled perspective of the Irish Sea, the Fylde Coast, and the surrounding area. The experience includes a 4D cinema show that immerses guests in the history and charm of Blackpool, making it a memorable visit for all ages. User reviews consistently praise the breathtaking views and the overall experience.

Walton Hall Gardens

Daresbury Festival 2025 promises an unforgettable Dance/Electronic music experience nestled in the scenic Walton Hall Gardens in Warrington. Expect stellar performances from top-tier artists, delivering electrifying sets of Club Dance anthems. The gardens, a jewel of Warrington, provide a picturesque backdrop for a day of music and revelry. Warrington itself, a town steeped in industrial history and now a vibrant hub, offers a welcoming atmosphere for festival-goers. Get ready for a sonic journey in June!

Daresbury Festival 2025 promises an unforgettable Dance/Electronic music experience nestled in the scenic Walton Hall Gardens in Warrington. Expect stellar performances from top-tier artists, delivering electrifying sets of Club Dance anthems. The gardens, a jewel of Warrington, provide a picturesque backdrop for a day of music and revelry. Warrington itself, a town steeped in industrial history and now a vibrant hub, offers a welcoming atmosphere for festival-goers. Get ready for a sonic journey in June!

Cadbury World Birmingham

Cadbury World invites you to immerse yourself in the delightful world of chocolate in Birmingham. This popular attraction, known for its engaging exhibits and family-friendly atmosphere, offers a fascinating journey through the history of Cadbury chocolate, from the cocoa bean's origins to the modern-day production line. Located in the heart of Birmingham, a city renowned for its industrial heritage and vibrant cultural scene, Cadbury World provides an interactive experience with opportunities to learn about the famous confectionery brand and its impact. Past visitors have praised the attraction's engaging tours and generous chocolate samples, making it a memorable experience for all ages. Enjoy demonstrations, rides, and of course, plenty of chocolate tasting.

Cadbury World invites you to immerse yourself in the delightful world of chocolate in Birmingham. This popular attraction, known for its engaging exhibits and family-friendly atmosphere, offers a fascinating journey through the history of Cadbury chocolate, from the cocoa bean's origins to the modern-day production line. Located in the heart of Birmingham, a city renowned for its industrial heritage and vibrant cultural scene, Cadbury World provides an interactive experience with opportunities to learn about the famous confectionery brand and its impact. Past visitors have praised the attraction's engaging tours and generous chocolate samples, making it a memorable experience for all ages. Enjoy demonstrations, rides, and of course, plenty of chocolate tasting.

Alton Towers

Alton Towers Resort offers a thrilling escape into a world of exhilarating rides and immersive experiences. Located in the heart of Staffordshire, near the historic city of Stoke-on-Trent, the resort boasts a rich history dating back to the 19th century when it was the seat of the Earls of Shrewsbury. Today, it stands as the UK's largest theme park, attracting families and thrill-seekers alike. The park features over 40 rides and attractions, including iconic roller coasters like Nemesis, known for its intense G-forces, and The Smiler, famous for its world-record-breaking 14 inversions. Beyond the rides, Alton Towers offers themed lands, beautifully landscaped gardens, and the Alton Towers Hotel, providing a complete resort experience. User reviews consistently praise the park's diverse offerings and well-maintained facilities, solidifying its status as a premier entertainment destination. The venue can accommodate tens of thousands of visitors, ensuring everyone can partake in the fun.

Alton Towers Resort offers a thrilling escape into a world of exhilarating rides and immersive experiences. Located in the heart of Staffordshire, near the historic city of Stoke-on-Trent, the resort boasts a rich history dating back to the 19th century when it was the seat of the Earls of Shrewsbury. Today, it stands as the UK's largest theme park, attracting families and thrill-seekers alike. The park features over 40 rides and attractions, including iconic roller coasters like Nemesis, known for its intense G-forces, and The Smiler, famous for its world-record-breaking 14 inversions. Beyond the rides, Alton Towers offers themed lands, beautifully landscaped gardens, and the Alton Towers Hotel, providing a complete resort experience. User reviews consistently praise the park's diverse offerings and well-maintained facilities, solidifying its status as a premier entertainment destination. The venue can accommodate tens of thousands of visitors, ensuring everyone can partake in the fun.

Middlesbrough Town Hall

Day Fever lands in Middlesbrough for an unforgettable daytime party at Middlesbrough Town Hall. Known for its stunning Victorian architecture and a capacity of over 1,000, the Town Hall has been a cultural cornerstone of Middlesbrough since 1889. Expect a vibrant atmosphere filled with dancing and classic tunes. Middlesbrough, a town with a rich industrial heritage, is ready to welcome partygoers to experience a unique event. Past Day Fever events have been praised for their energetic vibes and inclusive environment. Get ready to dance the afternoon away!

Day Fever lands in Middlesbrough for an unforgettable daytime party at Middlesbrough Town Hall. Known for its stunning Victorian architecture and a capacity of over 1,000, the Town Hall has been a cultural cornerstone of Middlesbrough since 1889. Expect a vibrant atmosphere filled with dancing and classic tunes. Middlesbrough, a town with a rich industrial heritage, is ready to welcome partygoers to experience a unique event. Past Day Fever events have been praised for their energetic vibes and inclusive environment. Get ready to dance the afternoon away!

Manchester New Century Hall

Day Fever hits Manchester, promising an electrifying afternoon at the iconic New Century Hall. Known for its rich history and impressive 800-capacity, this venue provides an ideal setting. Manchester, a city celebrated for its vibrant music scene, sets the stage for an unforgettable experience. Expect a blend of classic anthems and modern hits, creating a nostalgic yet fresh atmosphere. Get ready to dance.

Day Fever hits Manchester, promising an electrifying afternoon at the iconic New Century Hall. Known for its rich history and impressive 800-capacity, this venue provides an ideal setting. Manchester, a city celebrated for its vibrant music scene, sets the stage for an unforgettable experience. Expect a blend of classic anthems and modern hits, creating a nostalgic yet fresh atmosphere. Get ready to dance.

Alton Towers

Alton Towers Resort invites you for a day of unparalleled excitement. This renowned theme park, located near the historic market town of Alton, Staffordshire, offers a diverse range of attractions. From adrenaline-pumping roller coasters like Nemesis and The Smiler to family-friendly zones such as CBeebies Land, there's something for everyone. Alton Towers is set within 500 acres of landscaped gardens, contributing to a unique and immersive experience. With a history dating back to the early 19th century as a stately home, the Towers add a historical backdrop to the modern thrills. Reviews often highlight the park's stunning scenery and the variety of rides suitable for all ages, making it a memorable destination for families and thrill-seekers alike. Staffordshire itself is known for its rich industrial heritage and scenic beauty, offering a blend of cultural and natural attractions.

Alton Towers Resort invites you for a day of unparalleled excitement. This renowned theme park, located near the historic market town of Alton, Staffordshire, offers a diverse range of attractions. From adrenaline-pumping roller coasters like Nemesis and The Smiler to family-friendly zones such as CBeebies Land, there's something for everyone. Alton Towers is set within 500 acres of landscaped gardens, contributing to a unique and immersive experience. With a history dating back to the early 19th century as a stately home, the Towers add a historical backdrop to the modern thrills. Reviews often highlight the park's stunning scenery and the variety of rides suitable for all ages, making it a memorable destination for families and thrill-seekers alike. Staffordshire itself is known for its rich industrial heritage and scenic beauty, offering a blend of cultural and natural attractions.

Blackpool Tower

The Blackpool Tower Eye offers unparalleled panoramic views from the heart of Blackpool. Ascend to the top of this iconic landmark, a symbol of Blackpool's rich history. The Tower, opened in May 1894, was inspired by the Eiffel Tower and stands tall offering stunning views. Blackpool itself is known for its vibrant promenade, amusement parks, and historical piers. User reviews highlight the breathtaking 360-degree views encompassing the Irish Sea and the Lancashire coastline. A visit promises a memorable experience for all ages, steeped in history and offering modern-day thrills. A visit to Blackpool is incomplete without experiencing the iconic Tower.

The Blackpool Tower Eye offers unparalleled panoramic views from the heart of Blackpool. Ascend to the top of this iconic landmark, a symbol of Blackpool's rich history. The Tower, opened in May 1894, was inspired by the Eiffel Tower and stands tall offering stunning views. Blackpool itself is known for its vibrant promenade, amusement parks, and historical piers. User reviews highlight the breathtaking 360-degree views encompassing the Irish Sea and the Lancashire coastline. A visit promises a memorable experience for all ages, steeped in history and offering modern-day thrills. A visit to Blackpool is incomplete without experiencing the iconic Tower.

Cadbury World Birmingham

Experience the delightful world of chocolate at Cadbury World Birmingham, a self-guided exhibition tour that invites visitors into the magical realm of Cadbury. Nestled in the heart of Birmingham, a city renowned for its industrial heritage and canal-side architecture, Cadbury World offers an immersive journey through the history and making of Britain's favorite confectionery. Located on Bournville Lane, the attraction features 14 zones that tell the story of Cadbury, from the cocoa bean's origins to the modern-day manufacturing processes. Experience the 4D Chocolate Adventure and delve into the Aztec Jungle, all within this popular Birmingham attraction. Reviews often praise the interactive exhibits and chocolate tasting opportunities, making it a sweet day out for families.

Experience the delightful world of chocolate at Cadbury World Birmingham, a self-guided exhibition tour that invites visitors into the magical realm of Cadbury. Nestled in the heart of Birmingham, a city renowned for its industrial heritage and canal-side architecture, Cadbury World offers an immersive journey through the history and making of Britain's favorite confectionery. Located on Bournville Lane, the attraction features 14 zones that tell the story of Cadbury, from the cocoa bean's origins to the modern-day manufacturing processes. Experience the 4D Chocolate Adventure and delve into the Aztec Jungle, all within this popular Birmingham attraction. Reviews often praise the interactive exhibits and chocolate tasting opportunities, making it a sweet day out for families.

Blackpool Tower

The Blackpool Tower Eye offers unparalleled panoramic views of the vibrant city of Blackpool and the stunning Lancashire coastline. Ascend to the summit of this iconic landmark, a symbol of Blackpool's rich history and seaside charm. Opened in 1894, inspired by the Eiffel Tower, it stands as a testament to Victorian engineering and a central attraction for tourists. Blackpool itself is famed for its illuminations, pleasure beach, and lively atmosphere. User reviews consistently praise the breathtaking vistas and the memorable experience. Be sure to explore other attractions located at the base of the tower.

The Blackpool Tower Eye offers unparalleled panoramic views of the vibrant city of Blackpool and the stunning Lancashire coastline. Ascend to the summit of this iconic landmark, a symbol of Blackpool's rich history and seaside charm. Opened in 1894, inspired by the Eiffel Tower, it stands as a testament to Victorian engineering and a central attraction for tourists. Blackpool itself is famed for its illuminations, pleasure beach, and lively atmosphere. User reviews consistently praise the breathtaking vistas and the memorable experience. Be sure to explore other attractions located at the base of the tower.